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Hey,

As a digital leader and product innovation consultant, I work closely with companies and train people to leverage their tech skills to new horizons.

This week the newsletter will be short, as I have prepared during the week a talk that you can find below.

On top, as a bonus, I will share with you how I prepare those kind of presentations.

Remember that you can give me feedback anytime on the newsletter here, and you can participate in the Reverse Podcast here

Thanks for being part of the journey!

The role of PM in digital transformation and AI

I was invited this week to give a talk to The Product Space.

The Product Space is a community for Product Managers, Designers, business analysts and other people that are in IT and are interested in working on products.

When they asked me about a topic and proposed an AI topic, I thought about a subject that could help everyone on the call.

I could have done a topic on AI and ChatGPT. However, it doesn't help daily. I could have explained the capability we can leverage and how we can use ChatGPT to help accomplish our work.

Instead, I decided to explain a topic I have been working on for the last three years. The topic is the basis and genesis of my book and career.

Digital leaders and digital transformation.

The market pressures companies worldwide to become more efficient and stay relevant. Digital transformation has been costing trillions of dollars to the biggest organisations.

This was a topic worth mentioning and a topic I could explain to the crowd present on the call.

Here is a link to the presentation, let me know what you think

The 5C Map to Prepare Presentations

I want to share the secret sauce that fuels my approach to training in Digital Transformation and Product Management.

After two successful years and over 800 students, my strategy boils down to a 5C map. After this thread, you can apply it to any of your presentations.

Finding the right balance between presentation, theory, and creating the perfect training took me time. Most people don't want to be there. Their organisation generally pushes it. This is why we have to make it as enjoyable as possible. For them and me as a teacher. We teach people through webinars or by sitting down in a classroom. Now, we can learn at our own pace. However, it's still dull and not something I wanted to do. I wanted the students to come out with something tangible, not just hours of "participation".

My strategy is a 5C map, extended from the 4C map in Sharon Bowman’s ‘Training from the Back of the Room’.

The missing part for me was to set clear expectations at the beginning of the module and then follow the narrative arc of a story. Allow me to present Sharon Bowman’s representation of the 4C’s, a useful framework for educating and engaging learners in teaching:

Connection
Concepts
Concrete Practice
Conclusions

These four elements are essential for effective learning. The 5C starts like a story

1C - Change (Can-Do)

Every good story starts with a change.

It’s the moment when the status quo is disrupted, and the hero (learner) is set on a new path.

This sets the stage and engages the audience’s curiosity immediately.

2C - Context (Connections):

Set the stage and introduce relatable characters.

Make sure your audience can empathise with the situation.

Your connection with the audience strengthens the more real and relatable context.

3C - Conflict (Concepts)

This is where you introduce the central conflict or challenge your characters face.

It’s the why!

It’s the heart of your presentation and the source of the tension that keeps your audience hooked.

4C- Climax (Concrete Practice)

This is the high point of your presentation, where the tension and conflict peak.

Apply new knowledge—hands-on experience.

It’s the moment of greatest excitement, uncertainty, or change, and it’s where your story has been leading.

5C - Closure (Conclusions):

This is where all the loose ends are tied up, and the presentation comes to a satisfying end.

It’s your chance to show the outcome of the learners’ journey and provide a resolution to the conflicts introduced earlier. This 5C map - Change, Context, Conflict, Climax, Closure - has been a game-changer for my training sessions.

I always ask for feedback to know how to improve my work.

Finding the right balance is something we should strive for.

I highly recommend following the 5C to prepare your next presentation.

Tell me what you think about this topic, and send me any questions you have:
In the meantime, as we discover this topic together:

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